PROFILE.
Highly creative and multi-talented Senior UX/UI Designer with extensive experience in the ad-tech industry. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities. Passionate and inventive creator of innovative ad formats and UI designs; accustomed to performing in deadline-driven environments. A proactive self-starter, always taking the initiative to improve skills and adapt quickly to new technologies and design trends.
EXPERIENCE.
During my tenure at TripleLift, I significantly contributed to the company's growth. I designed intuitive user interfaces, developed new media formats, created cutting-edge native ad templates, and built strong publisher relationships. These efforts enhanced the experience for both advertisers and publishers across the platform and expanded our high-quality advertisements across our growing European inventory. I helped establish design guidelines, processes, and standards, as well as develop learning materials that I frequently used to educate junior members and cross-team individuals interested in expanding their knowledge. Throughout my work, I have always prioritised the user, considering their positions and roles within the industry, as well as the true meaning of native advertising.
Over the past eight years, I've had the privilege of shaping my design career through continuous iteration—a very "design" approach indeed! I'm thrilled with the direction it's taking me and eager to discover what lies ahead!
Senior UX/UI Designer
TripleLift
2023 - Present
Guided the newly implemented UI/UX design process from concept to implementation across several apps and features.
Developed and maintained a design system and style guides for consistency across platform
Conducted user research and usability testing to inform design decisions
Created wireframes, prototypes, and high-fidelity mockups for various digital products
Collaborated with cross-functional teams including product managers, developers, and stakeholders
Mentored and provided guidance to junior designers on the team
Stay updated on industry trends and emerging technologies in UI/UX design
Analysed user feedback and metrics to continuously improve user experiences
Presented design concepts and rationales to stakeholders
Ensured designs meet accessibility standards and best practices
UX/UI Designer
TripleLift
2022 - 2023
Translated concepts into wireframes and mockups that led to intuitive user experiences and new ad formats
Designed and delivered wireframes, user stories, user journeys, and mockups optimised for a range of devices and interfaces
Successfully conducted user tests and surveys, resulting in improved user understanding and product usability
Designer Engineer I
TripleLift
2019-2022
Developed and implemented front-end code for ad formats, bridging the gap between design and development
Created interactive prototypes using advanced prototyping tools and coding languages (HTML, CSS, JavaScript)
Optimised design implementations for performance, considering factors like load times and responsiveness
Collaborated closely with back-end developers to ensure seamless integration of design elements with server-side functionality
Participate in code reviews to ensure design integrity and consistency across the development process
Troubleshoot and resolve cross-browser and cross-device compatibility issues
Interaction Design Engineer
TripleLift
2018-2019
Assisted in the design and engineering of ad formats, focusing on maximising CTR and revenue for publishers.
Participated in user testing initiatives, gathering feedback, and making design adjustments accordingly.
Contributed to team design reviews, providing and receiving constructive feedback to improve overall design.
Publisher Client Services
TripleLift
2016-2018
Acted as the main point of contact for publishers, addressing their needs and concerns
Assisted in onboarding new publishers, providing training and guidance on our platform and services
Worked closely with the sales and design teams to create customized ad experiences that met publisher's needs and expectations
Regularly analysed publisher performance and provided detailed reports to management
SKILLS.
Research
Surveys, personas, in-depth interviews, competitor analysis, user journey mapping, storyboarding, qualitative and quantitative data
Design
Responsive and accessible interfaces, interaction design, Sketch, Figma, Adobe Creative Suite, design systems and style guides
Prototyping
Rapid paper sketches, interactive digital mockups for user testing and stakeholder presentations, that effectively communicate complex design concepts, user interactions.
Coding
HTML, CSS, and JavaScript, Tailwind CSS, web development, animation, performance optimisation and responsive design.
Collaboration
Team player, organisation, learning & development, design critiques, tactical planning, project management, quality assurance and maintaining design standards.
QA
Testing tools, methodologies, usability, A/B, and multivariate testing, Google analytics, Looker, Pivot and performance tracking.
EDUCATION.
University of Kent
Drama and Theatre
Victoria College of Music
Diploma of Associate, Keyboard
AWARDS.
Strategy Competition 2022
Advertiser-Focused Templates
Jack Petchey Award 2014
Outstanding Young Person
REFERENCES.